It looks so simple, doesn’t it?
Pick a topic. Any topic. And in no time, everyone will be reading it and wanting to buy from you.
But it doesn’t work that way.
Choosing a profitable focus for your blog is both a science and an art. Certain formulas do apply. But ultimately, you’ll want to spend some time on a few key questions to point you in the direction that will ultimately be profitable for you.
As you’re examining all the possibilities, be on the look-out for these myths that can trip up even the most unsuspecting blogger.
1. Myth: The broader my topic, the bigger my chance at making money on my blog.
The best way to miss out on opportunities to turn a profit is to do what everyone else does. Produce mediocre quality writing on tepid topics that everyone reads about every day, and you’ll never attract the traffic you need to turn a profit. A niche answers more than just “what.” “Weight loss,” and “living your right life” are not blog niches. Why not? They don’t tell you how to get there.
What works: A profitable niche solves a specific problem.
If you want to make money from your blog, you need to be writing about the HOW to solve the WHAT. More specifically, you need to write for the people who need your solutions. Instead of “weight loss,” try focusing on “home exercise tips for busy people who want to lose weight.” People have to read about their problems every day in the news. But the news is free. Offer them a solution for what ails them, and you’ve secured an income.
2. Myth: Googling popular markets is the best way to find a profitable niche.
Just because a topic area is big, hot, and popular doesn’t mean you’ll do justice to it as a blogger. People don’t read topics. They read YOUR ideas about how to crack their own personal puzzles. Obesity’s a huge problem. But if you don’t know the first thing about solving it, don’t even go there.
What works: Write what you know.
Your expertise is your greatest asset. You make money blogging in relation to the extent that you solve people’s problems. To find a killer niche, the first question to ask yourself is: “What topic can I crush with killer content?”
3. Myth: I need to focus on an area that solves a big-ticket problem.
Other people may be making money off an expensive challenge their audience wants to overcome. But if YOUR audience doesn’t know they have that problem, it’s not a big-ticket niche for you. Teaching people how to lose weight makes lots of people rich every year. But if your audience doesn’t know they need to lose weight, they’ll never buy your weight loss strategies.
What works: Solve the problem your audience already knows they have.
Find people’s greatest desires and deepest fears around what you know. You become profitable by solving problems that people already know they have. Not by creating problems for them to solve because it may put more money in your pocket. The easiest way to find such a topic is to “scratch your own itch.” Become an expert on the thing that frustrates you, inspires you, and occupies you most.
4. Myth: I don’t have to like my niche topic to make money at it.
If you don’t like what you’re writing about, you’ll give up on it in no time. Even if you’re a beginner, write about something you’re interested in. You can’t motivate and inspire people to solve a problem that you yourself don’t even care about.
What works: Choose a niche that you like writing about.
You’ll be writing about this topic and solving this problem for a long time. Your niche needs to be sustainable to your online career. You need to be in it for the long-haul.
Finding a focus niche for your blog is not all that complicated. Discovering the most profitable niche for you and your online business can take time, effort, and experimentation. Don’t get caught up in all the hype about what looks lucrative, popular, or trendy. Write about what you know. Blog about topics that interest you. Untangle the obstacles your audience knows they have. As with any job, make yourself indispensable and your notoriety, authority, and income will follow.
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